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London Area Guide

Where in London should you live?


Should you live in St John's Wood, Mayfair or Kensington? Buzzfeed have put a system together to locate the ideal area that will suit you depending on your personality: Click here 

St John's Wood NW8

Once a forest owned by the Knights of the Order of St. John Jerusalem (hence its name), then the hunting grounds of Henry VIII, now St John's Wood is one of the capitals most cosmopolitan area. Click to read more

Little Venice W9

Little Venice is one of the best places to find tranquility, waterfront cafés and pubs, and beautiful homes in central London. The prime location, with easy travel to the West End, combined with its calming atmosphere make it a very sought after and attractive residential area. Click to read more

Maida Vale W9


Perhaps most famous for its BBC recording studio, Maida Vale, an almost wholly residental district, lies to the west of Marylebone and St. John’s Wood. The southern part of Maida Vale around Paddington Basin, a junction of two canals, is known as Little Venice. The canals and their colourful houseboats have made the area hugely attractive to buyers. Click to read more

Primrose Hill NW1

The relatively small size and elevated views ensure exclusivity, while its popularity among media and film celebrities ensures prices and demand remain high. All this within a Regent’s Park stroll of central London. Click to read more

Belsize Park NW3

Down to earth, with a vibrant, village feel, Belsize Park is not quite as swanky as neighbouring Hampstead, but it is no less popular. For those seeking refuge from city stresses, some of the most famous parks in London are within easy walking distance – including Primrose Hill, Regent’s Park and Hampstead Heath. Click to read more

West Hampstead NW6

West Hampstead grew up as a small village, surrounded by farmland. With the arrival of the railway in the late 19th century, much of the farmland was converted into housing, and the name was changed from West End to West Hampstead – to avoid confusion with the area of central London known as the West End. Click to read more

Mayfair W1

The neat square of land between Regent Street, Oxford Street, Park Lane and Piccadilly epitomises the very best of London living. As the Monopoly board suggests, Mayfair has it all: beautiful period architecture, illustrious but peaceful squares, heaps of history, and it borders some of the very best parkland. Click to read more